A quick lunch break update, because this clearly couldn’t wait until I get home tonight. The never-ending saga of Axl Rose’s long-unfinished Guns ‘n’ Roses record Chinese Democracy ranks among the biggest running jokes in the music industry (its Wikipedia article does a good job profiling the highlights). Well, for the first time in a good year or so, a significant development: in solidarity with Axl’s perfectionist plight, Dr. Pepper is launching one of the quirkier publicity stunts I’ve seen in a while.
If Axl releases Chinese Democracy anytime in 2008, Dr. Pepper pledges that they will give everyone in America a free can of their cherry-flavoured soft drink.
From the press release:
“It took a little patience to perfect Dr Pepper’s special mix of 23 ingredients, which our fans have come to know and love,” said Jaxie Alt, director of marketing for Dr Pepper. “So we completely understand and empathize with Axl’s quest for perfection – for something more than the average album. We know once it’s released, people will refer to it as “Dr Pepper for the ears” because it will be such a refreshing blend of rich, bold sounds – an instant classic.”
You can follow Dr. Pepper’s efforts on their charmingly lo-fi blog that their marketing firm has set up: chinesedemocracywhen.blogspot.com. I dare say that this is the best development in the Chinese Democracy story since The Offspring tried to steal the title for their own record.
Think Dr. Pepper is going to have to pull through on their promise? My money’s still on seeing actual Chinese democracy before we see Chinese Democracy.
Also, Dr. Pepper? Not my cup of tea. I think I had too many bad experiences with cherry-flavored medicine as a kid that I can’t taste the stuff without inflicting great pain on my subconscious.